Newsjacking! What is it & Why You Should Be Doing it!
/What the heck is Newsjacking??
It's the art and science of interjecting your ideas into breaking news story to generate tons of media coverage, get sales leads and grow business. It must provide value!
newsjacking.com
So, you're trying to create content & don't know where to start! You want to stay current with your content to keep your audience engaged. Newsjacking is a great way to capture the current news and tailor it to your industry and audience's needs!
Your content can be created via a blog post, video or tweet with a hashtag directly tieing to the news story. It must be timely, and it should provide a take on the story that gives a new perspective.